About
ELEVATE YOUR NEXT MOMENT WITH THE STRIKE OF A MATCH
St. Brown & Co. is about so much more than candles. It's a feeling of luxury. An elevated experience brought about through chic design, intoxicating fragrance, and charming sound of a crackling wooden wick. St. Brown & Co. is the ultimate treat yourself experience.
CASSITY BROWN,
FOUNDER + CANDLEMAKER
I come from a family of small business owners and have watched the success, failure, and resilience of entrepreneurship my whole life.
I was inspired to start St. Brown & Co. in part by the desire to have my own brand, and in part by divine intervention when the idea for candles popped into my head just as I was falling asleep on October 24, 2020. I had an idea of the brand I wanted to create for quite some time—a classic, timeless, luxurious business with black and white branding. It wasn’t until that night that I discovered that brand would be a candle business.
I bought basic candle making supplies to see if I even liked candle making. My first sweet pea mason jar candle was a success. Time to build the brand.
INSPIRATION BEHIND THE BRAND
The name St. Brown & Co. was inspired by St. John Knits and Tiffany & Co., two luxury American heritage brands that I really admire.
Having interned with St. John Knits twice in college, I was able to see the entire business process from design conception and manufacturing to marketing and distribution.
The intricate construction of a St. John knit jacket and design of Tiffany & Co. jewelry is truly unparalleled, and I wanted to include aspects of those brands into my own brand name.